Show Me The Money
I’ve worked at a few places.
I’ve managed a high profile take away store where I had to say “Would you like fries with that?”
I’ve managed a lingerie store and drummed into my team to ask “Do you need a wash bag to wash this in?”
I’ve worked at a car dealership where it was MANDATORY that everyone buying a vehicle made a trip to the aftermarket lady.
And a sale was not made at the travel agency without me asking about Travel Insurance
Why??? Surely if the customer wanted these items they would have asked for them. But how many times have you been asked “add on” questions and actually said “Oh yeah I forgot about that….Yes please.”?
If they hadn’t asked these questions companies would have missed out on that additional revenue; revenue that can turn a minimum sale into one that will really increase your bottom line.
The booking engine on your website should do the same thing for you; it shouldn’t just sell your core product of guest rooms it should also offer guests optional extras during the booking process. The offer of these extras should flow seamlessly on from the process of booking a guest room making them hard to miss and even harder to resist with beautiful images and descriptions.
Why not consider adding these extras;
- A Room Upgrade for a reduced rate
- Tickets to local attractions and shows
- Bathrobes, slippers and bathroom accessories
- Wine and Champagne
- Flowers
- Dinner vouchers
- Car parking
- Transfers
The bottom line is that by adding an extra here or there to a sale your revenue will increase and your guests will love the ease of “one stop shopping” and isn’t that what we are in this game for?
