Increasing your visibility on the GDS – Part 3
OK so now you’ve got your property information up to date and filled with answers to as yet unasked questions, you’re offering promotional rates filled with value added extras and freebies so what next you ask? Well you need to create a vibe for prospective guests, give them a taste of what they can expect when staying with you so give them photos……..and lots of them.
Speak with your GDS system provider to find out how to maximise your image distribution. Find out the maximum amount of images that can be shown and what the specific categories are and invest in having shots taken of your hotel that show it off to it’s best advantage. Most importantly make sure your images are kept up to date. If your property
undergoes renovations or additional rooms are built send through revised images so they are made visible to GDS users. Don’t forget though that oom images are not the only important feature of your hotel, remember to show at least one exterior shot, a photo of your lobby and one of the recreational facilities and restaurant.
Remember, not only do guests want value for money but they want to know what they are going to be experiencing BEFORE they lay down their money, they want to know the vibe and feel of your property and the best way to do this is through beautiful images.
